Tourism is high-level entertainment. This was the idea behind the image campaign for the Polish state which we produced for the world’s leading travel trade show, the ITB in Berlin. The Move Your Imagination slogan presented Poland as a place filled with fresh ideas and inspiration. We used the best elements of animation, design, and multimedia technologies to create a comprehensive world with art director Jakub Jabłoński at its helm.
An interactive 3D spectacle created especially for the trade show’s inauguration was the mainstay of the campaign. Five thousand people participated in the interactive journey through Polish culture, nature, history, and sport. The campaign featured five quirky, funny creatures inspired by vinyl toys. Sculptured versions of the characters sprung up in key areas of Berlin and on large-format advertisements. For the campaign, the studio produced four animated shorts that depicted Poland’s wide variety of tourist attractions.
“Move Your Imagination” is a crazy ride through Polish nature, culture, history, and sport.