Słodziaki step into the action. Platige Image has created 6 animated heroes and the whole magic world for the first Biedronka’s spot with Gang Słodziaków in the main role.
Our task was to create and animate all the characters and to create special effects. In Biedronka’s spot there is every Gang Słodziaków member, created from the very beginning in 3D.
“The main assumption of the project was to maintain the cartoon style, but with embedding them realistically in their habitat. Each one of the 6 heroes has own unique character. It reflects in dialogues, but most importantly in the way of moving. From animator’s [point of view, the greatest challenge was to Focus on individual characteristics in the foreground.’’ (Bartek Kmita, CG Supervisor)
Platige Image was also responsible for creating the visual effects. The concept, consulted with the director, Szymon Pawlik, was to change the usual, gloomy forest ,the habitat of Słodziaki, into the magical and colorful place.
DUDA Polska is responsible for Biedronka’s ‘’Gang Słodziaków’’. CG Supervisor was Bartek Kmita, and the producer – Katarzyna Dubińska. The key roles in creating the spot was played by Tomasz Januszkiewicz (compositing), Adam Zienowicz, Andrzej Ellert and Patryk Latos (animation), Piotr Popielawski and Adam Trędowski (Forest Lookdev) and Adrian Klimczak (rendering).