AUDI Q2 Infinite Line Of Possibilities

The Platige Image team contributed to the latest Audi spot. For this commercial, which focuses on showing limitless possibilities, our team had to use a special tool to give the impression of infinity.

To achieve this impression, we needed a special domino effect to make the key elements of the spot appear to be infinite, stretching all the way to the horizon. With just 5 vehicles and 5 actresses at our disposal on the set itself, our task was to make each of those elements appear unlimited. This was done with a technique known as Motion Control.

This solution is seldom used in commercials, although it can produce incredible results. And it also looks spectacular – a camera that weighs a ton moving around on rails at a speed of 6 metres per second. Before we could create the latest Audi spot, we had to make meticulous calculations and scrupulously check the necessary speeds. Then every shot required essential safety measures.

This solution employing unusual technology was one of the key features of the new Audi spot. A second was the director’s artistic idea of playing with colour, with every single prop being carefully chosen in order to construct a harmonious gradient. The people behind this incredibly artistic vision were director Mackenzie Sheppard and director of photography Oliver Millar, a duo with whom we previously collaborated on the short “Moth”.

Credits

Director

  • Mackkenzie Sheppard

DOP

  • Oliver Millar

Client

  • Audi

Production house

  • Soda! Communications Inc.

Executive Producer

  • Zicz

Project Supervisor

  • Konrad Kiełczykowski

Production Manager

  • Mateusz Wiśniewski

 

Director

  • Mackkenzie Sheppard

DOP

  • Oliver Millar

Client

  • Audi

Production house

  • Soda! Communications Inc.

Executive Producer

  • Zicz

Project Supervisor

  • Konrad Kiełczykowski

Production Manager

  • Mateusz Wiśniewski

 

On set supervisor

  • Konrad Kiełczykowski

Conforming

  • Piotr Dutkiewicz

Online

  • Mariusz Seliga
  • Piotr Popielawski

Data wrangler

  • Michał Własiuk

Previz/Layout

  • Maciej Prętki

Tracking

  • Piotr Borowski

Modelling

  • Jakub Przybolewski

Shading

  • Jakub Przybolewski

Rigging

  • Paweł Szczęsny
  • Piotr Ruszkiewicz

Matte paint

  • Marcin Kowalski
  • Adrian Tarasek

Animation

  • Andrey Ignatov

Rendering

  • Jakub Przybolewski

Compositing

  • Piotr Borowski
  • Tomasz Januszewicz
  • Maciej Prętki
  • Michał Bereś

 

Sound FX

  • Platige Image
  • Wojciech Chołaściński
More credits +