@home concept visualisation
In collaboration with C+S Architects Platige has created CG visualisation for Italian kitchen producer .elmar. The idea behind the project was to promote a new design philosophy named @home, which aims to reinterpret the usual idea of the kitchen as a limited, aseptic space. Atmospheric, memorable images produced at Platige cooperate with simple yet luxurious feel of an actual design.

.elmar is a worldwide recognized Italian kitchen furniture producer. The video premiered at the prestigious Salone del Mobile 2014 fair in Milan. Spot will be also used in .elmar showrooms around the world.

Watch the video